Social Media is Important for Business

Unquestionably, there has been a significant shift from traditional marketing to online marketing, with people consuming more online advertising than print media, radio, or television. However, there is a surprising amount of businesses not accessing the benefits of social media. It is estimated that as much as 50% of small rural businesses are not using social media to promote their business.  

Social media marketing should be an essential piece of your business promotion strategy. It helps to connect your business to your consumers by growing brand awareness, engaging fans, promoting products and services, and providing insights into the ideal target market.

Social media is an inexpensive tool, almost free for the return it provides and there can be significant benefits by merely spending a bit of time developing or refining your social media presence.

Growing Brand Awareness

With more than three billion people using social media every month, online marketing can quickly spread the word about your business. Gaining brand awareness should be the primary marketing goal of any business. Consumers want to buy brands they recognize.

Social media can make a significant impact on a brand’s success in its target market. Social media marketing often has a substantial advantage over traditional marketing because it focuses on placing your brand in front of a much more targeted audience. By keeping up with a strong and consistent social media presence, you will have your audience looking at your brand even when they are not thinking about your business.

Engage Your Audience

Social media delivers a direct and personal way to engage consumers, allowing you to engage your customers effectively. A robust social media marketing strategy that focuses on sharing quality content will generate conversation about your brand, including your products and services.

Nearly half of online consumers use social media to pursue business recommendations or ask questions about products and services. Social media allows for immediate interaction, and businesses can also respond to these inquiries right away. By replying to your customers’ questions, concerns, or opinions, you can enhance customer satisfaction while promoting your business.

Promote Products and Services

Typically, if a consumer follows and interacts with you on social media, they will, often, choose your products or services over the competition. Customers follow, interact and stay loyal to the brands they enjoy. Additionally, consumers who already had a positive interaction with your business are more likely to increase traffic by sharing your brand content and by word of mouth.  

This is ultimately why any business invests in marketing period.

Access to Market Research

Market research in social media is the process of gathering quantitative and qualitative data from various platforms to understand social, consumer, and market trends. 

Because the foundation of social media is audience engagement; it has become an efficient way of connecting people and one of the most reliable streams of marketing data. 

Social media monitoring and measurement can produce market research that is more accurate than traditional research methods.

If you are a small town rural Alberta business owner and still not using social media platforms like Facebook, Instagram, Twitter or LinkedIn to promote and develop your business, you may be missing out on an incredibly significant opportunity.

An excellent social media strategy will have a positive effect on sales, as it increases your business’s overall exposure, and gets people talking about your business, exposing your products and services to a far wider audience. 

Want to learn more about developing and maintaining a social media presence? Connect with us, and let’s get started today! 



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